1. Graphic upgrade – upgrade the logo to a lush winery graphic that is a hot link to home page and add high-quality graphics to establish a more professional, rich-looking image.

2. Improve layout – we compared the site to a direct competitor, localwineevents.com. Localwineevents.com had more white space, cleaner layout and it's easier for the visitor to directly navigate to where he wants to go. Officialwinery.com has more information packed on the main page.

3. Show that data is current – for instance, date the articles or postings

4. Have a featured winery each week.

5. Have a featured wine each week, like woot.com, where the deal is for one week only.

6. Call up wineries or wine experts and interview them. Record the interview and publish it on the site. This eliminates the problem of getting people to submit articles or follow through when they say they will submit.

7. Contact wineries that were mentioned and see if they want an ad to accompany the interview.

8. Better yet, contact local distributors for a wine that was mentioned to see if they want to advertise. Distributors will be far easier to sell ads to than wineries.

9. Solicit input from people who went to a wine festival and find out what they thought. Better yet, go to the first day, get pictures and interview people.

10. Contact media that will cover the festival (such as newspapers) and ask for permission to reprint on the site or for separate submission to the site, ideally on the first day of the festival. You should be able to get links to officialwinery.com in the newspaper or magazine article.

11. Use yourhub.com – It's in 40 major cities in the country (as part of the major newspaper) and you can set up your own blogs and submit events. They will take good articles and print them in the print version of the newspaper. Take the key events for each city and create a city page on officialwinery.com.

12. Contact festival organizers in advance for an article. Interview them before the event and publish the interview, giving them credit.

13. Name drop when contacting people for interviews (xyz suggested I call you).

14. Use social bookmarks on all articles.

15. Pick an interval and publish a newsletter infrequently.

16. Provide capability to submit photographs.

17. Hold a photography contest for best vineyard photos, best festival photos,etc. With the plummeting electronics prices, it's feasible to offer something quite desirable, like a digital camera, for a low cost.