The 8-Step Niche Info Marketing Process

1. Find a passionate, responsive market
2. Generate a product idea that you think your market ALREADY WANTS
3. Test your product for “marketability”
4. Create your niche info product
5. Create your 1-page sales website
6. Drive traffic to your website
7. Test, track and tweak for continual improvement
8. Share successes, failures and lessons learned with the Internet Mastermind Group

What might an Info Product “look like??”

♦ Paper, Brochure
♦ CD
♦ DVD
♦ Electronic Download (from YOUR website!)

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The 8-Step Niche Info Marketing Process

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The 8-Step Niche Info Marketing Process

• Find a passionate, responsive market
• Generate a product idea that you think your market ALREADY WANTS
• Test your product for “marketability”
• Create your niche info product
• Create your 1-page sales website
• Drive traffic to your website
• Test, track and tweak for continual improvement

Share successes, failures and lessons learned with the Denver Internet Mastermind Group


Step 1:  Finding a Passionate,Responsive Market

The Passionate people we want:

- are irrationally interested in things
- have disposable income (credit cards)
- speak their own “jargon”
- have their own magazines
- worship their own “heros” and celebrities
- go to their own conferences and events
- have their own “subculture”
- are identifiable and accessible


Step 2:  Generating Niche Product Ideas That
You Think Your Market ALREADY WANTS

- Generate ideas: Magazines, books, brainstorming, “hotpenning,”
educational courses, adult education courses, hobbies, other people’s
h

obbies, life problems, conferences, TV, trends, news, current affairs,
encyclopedia, wikipedia, phone book, dictionary, interview experts, etc, etc, etc.


-Surf the Internet:
Top-selling books and magazines
- www.Magazines.com
- www.MrMagazine.com
- www.Amazon.com

- www.ClickBank.com

Google
- Google Zeitgeist
- Google Sandbox

Yahoo
- Overture (pay per click search engine)
- Commission Junction

Adreporting

WordTracker
www.WordTracker.com

eBay

www.Download.com


Step 3: Testing Your Product for “Marketability”

Example:
EBook on “anxiety?”

Your Market Must Tell You YES to these questions …

~  Is your market interested in your potential product?
~  Is your market readily identifiable and reachable?
~  Will your market pay for your information?

Let’s start with Google

“anxiety”

55,900,000 organic listings
60 PPC Advertisers

Check out Google Pay Per Click Ads!!

You want:

~ 2 direct (PPC) competitors
~ 4 indirect competitors

“anxiety” is too broad

Check out Overture’s Keyword Selector Tool
http://www.Inventory.overture.com

Hmmm …

maybe “performance anxiety?”

797,000 “organic” listings
12 PPC Advertisers

BUT …

Are the PPC Advertisers any good??

Create a “Flycatcher Page”

- 1-Page website
- Promoted by Google Adwords
- States that you are thinking about creating an info product about ...
- If prospect were interested in an info product about that product,
   what would they want to know, please send you questions.
- Offer prospects a free product if they send you questions
- Run Google Adwords Ad maybe 1 week
- Response Indicates Interest in Your Product

Example:  Scrapbooking for Fun and Profit – Brett McFall

- ran google Ad 14 days
- received 30 questions on Flycatcher Page
- spent $14.67 on Pay Per Click ads
- decided to have product created by elance



Step 4: Creating Your Info Niche Product

- Make your own product (Yippeee!!)

- Joint Venture / Partner
- (www.BrookeAndCompany.com)
- (www.CalvinismCalmlyConsidered.com)

- www.elance.com
- www.RentACoder.com

- Info in Public Domain

- Affiliate Marketing

- Interview an expert

What’s BEST??

Maybe creating your OWN product - YOU get ALL the profit
(Yippeeeee, again!!)

example:
www.TeachYourParrotToTalk.com
Frank Kern?
$700 to have written by elance
$21,600 net profit a year

www.LabradorSecrets.com
Frank Kern
Generating $9600 profit a year

http://superaffiliatehandbook.com/
Roslind Gardner
Generating ??$$?? A Year



Step 5:Creating your 1-Page Sales Website
From Brett McFall

- Use acronym ....
B
U
R
P
I
E
S


Big Promise, Catchy Headline, ie:
“Who Else Wants … To COMPLETELY Get Rid of the DESPERATION of ANXIETY, in 30 Days or Less, Without Drugs?”

“They Laughed When I Became a Beekeeper, But You Should See Them Now!”

“If You’ve Ever Wanted to … Here’s a Quick and Easy Way To Do It With No Hassle, 100% Guaranteed!”


Use Imagination.
Appeal to sense of visualization … “Imagine stepping confidently onto the dance floor … “

Create pictures

Sell the “dream”


Rarity or Uniqueness (Unique Selling Proposition)

What is it about your product that is rare or unique?

Why should someone do business with YOU rather than someone else?

Points - Use many (maybe 50) Bullet Points to:

- speed your reader through your sales letter
- create immense excitement
- emphasize ONE point at a time
- spark curiousity
- “Five easy ways to … “
- “3 simple secrets for … “


Irresistible Offer

- Make your reader aware of the VALUE of the information in your product
- Don’t undersell yourself
- Sell hundreds of dollars “worth” of info for “only” a few dollars
- Give reasons why you are selling your VALUABLE info so “cheap” (a Holiday gift if you order today)
- Take the risk out of buying with 100%, no muss, no fuss, no BS, keep the free bonus information, GUARANTEE


Evidence

- Prove what you say is TRUE
- Testimonials (TV infomercials are 80% testimonials)
- Credentials


Sign Off

- Provide Call to Action, tell them to TAKE ACTION NOW, and WHY (special offer ends soon, limited quantity, etc)
- Use a P.S. to remind customer of the great deal in the offer (don’t mention price b/c some people jump to the P.S.)


Big Promise, Catchy Headline
Use Imagination, Build the “dream”
Rarity or Uniqueness (Unique Selling Proposition)
Points – use many specific, focused bullet points
Irresistable Offer, with many “freebies,” guarantee
Evidence, testimonials, credentials, “proof”
Sign Off, Call to Action, use P.S.


Example:

Brett McFall
www.scrapbookingprofits.com


Attach E-Commerce

- Pay Pal (www.paypal.com)

- 1 Shopping Cart (www.1ShoppingCart.com)

Create “Freebies”

- other info products
- affiliate or partner info products
- “old” info you no longer sell
- Google Answers
- Wikipedia


Step 6: Drive Traffic to Your Website

Pay Per Click Marketing

Google Adwords (start here!)
Yahoo Search Marketing
(formerly Overture, formerly GoTo.com)
Microsoft AdCare


Step 7:  Test, Track and Tweak for Continual Improvement 


- Google Analytics (free)
- your own web server logs
- Pay Per Click Conversion Rate
- Search Engine Ranking


Step 8: Share Successes, Failures and Lessons Learned with the
Denver Internet Mastermind Group


- Yep, we all learn, and improve!!



The 8-Step Niche Info Marketing Process In Review …


• Find a passionate, responsive market
• Generate a product idea that you think your market ALREADY WANTS
• Test your product for “marketability”
• Create your niche info product
• Create your 1-page sales website
• Drive traffic to your website
• Test, track and tweak for continual improvement
• Share successes, failures and lessons learned with Anita’s Internet Mastermind Group


Hmmm … now WHY was I interested in marketing info products on the Internet … ??

www.TennisElbowTips.com
Bosco – Internet Marketing Center
Generating $10,000 a month