11 Keys to Top Ad Placement in Google


1. Every campaign is manually reviewed
a. Impress with quality content
b. Don’t rely on software or gimmicks to trick the system
c. The ad reviewer has final say & can deactivate your campaign with the click of a button; the reviewer might be fresh out of college.
d. Contact support for incorrectly disapproved campaigns.

2. Google values the users more than anyone.
Optimize your site for the user experience and you’ll gain brownie points with Google.

3. The #1 Mistake advertisers make:
Do Not Put Ads On Your Landing Page!!!
a. Landing page ads were a major reason for the Google Slap (Google changes that penalized advertisers).
b. Any ads, including Adsense, banners, text, and flash are a no-no.

4. Make your web site look and feel “Corporate.”
a. Google prefers a corporate web site layout.
b. Avoid using common web site templates.
c. Use professional graphics.

5. Use Short Sales Copy, not Long Sales Copy
a. The sales letter format is associated with “scams”
b. Many confirmed scam product happen to be long sales letter sites.
c. Short copy is necessary to maximize quality score.

6. Quality Score with Google requires work
a. Each keyword needs to have its own landing page.
b. Maximize te relevancy to the end user during the research process.
c. Higher conversions are based on maximizing the chances of an exact match with what users are searching for.

7. Google’s perception of your purpose
a. You need to contribute to the user experience.
b. Your navigation links should also make the site easier to navigate.
c. Outbound links need to be part of the content.
d. Google believes it is impossible for one site to provide all content.

8. Include a photo of yourself: a studio headshot, action shots on stage, photos of yourself with other experts.

9. Include important detail about yourself.
a. Information about yourself, your company, and your team members
b. Give customers an easy way to contact you: phone number, email, physical mailing address.
c. Terms of service, privacy policy, copyright.

10. Quality visitor experience.
a. Every click should add value.
b. Content should be top quality.
c. Provide a high level of customer service.
d. Google randomly surveys your visitors for their opinions of our web site.

11. Your Product Must be Perceived to be of “Quality.”
a. Every campaign and site is manually reviewed.
b. Reviewer may be uneducated.
c. It’s a whole package perception.