I specifically asked Kathryn Gorges to fit us into her busy schedule. Why? Because I’ve seen poor branding as a major cause for dismal sales on countless ebusiness sites. The typical ebiz owner has little grasp of what branding really is, much less how to use it for building sales.

Just a couple hours with Kathryn gave many of us a whole new perspective along with real clarity on our priorities.

Kathryn covered:

1. What effective branding is … and what it isn’t
2. Personal vs business branding
3. The difference between accidental branding and intentional branding
4. How accidental branding can backfire, costing you dearly
5. The 5 key components of an irresistible brand identity
6. How to leverage your brand into a social media strategy that works for your business

You will leave this meetup presentation with a new understanding of where your brand (or nonbrand for some of us) has been, where it needs to go, and the potential for opening up business opportunity with quality branding. This is a vital step towards creating your own plan of action for taking your brand from where it is now to a powerful persona in your business – online and offline.