Article Marketing - One of the most productive and least understood
common methods of Internet Marketing
Presented By
B. Hopkins of Psiphon
Consulting
·
What is
Article Marketing
o It is the
process of getting more exposure to your website, product or service through a
campaign of publishing a series of articles through various outlets on the
Internet.
·
Why would you
want to use Article Marketing?
o Positions you
as an expert
o Branding
o Link building
o Send Traffic
to your website
o Affiliate
marketing
·
Main Sections
of an Article
o Title
o 1st
paragraph
o Body
o Conclusion
o Resource box
§
Catchy title
§
Proof (bio)
§
Call to action
o Resource box example 1: David Haslett is Senior National Director
of the Freedom Equity Group. To discover how modern debt management technology
can help you pay off your mortgage and other debt, go to: http://xxxxxx
o Resource box example 2: David Hurley is an Internet marketer based
in Hiroshima, Japan. His website focuses on developing viable
Internet marketing strategies and features a FREE Internet start-up course for
your home based business success. No sign up required! Check it out at: http://yyyyy
·
What to You
Write about?
o How to find
topics
§
Forums - in
your niche
§
Blogs –
§
Groups –
§
Your own website
§
Polls on other sites
o Ways to
present topics – easy is good
§
Top x lists
§
How To’s
§
Answer 2 or 3 frequently asked questions
·
Mistakes
people make in their article marketing
o Titles suck
o Recourse box
is not compelling
o Not taking
advantage of anchor text in their resource box
o Link to site
doesn’t support the article
o Resource box
link doesn’t work
o Articles are
overly promotional
o Article
subject consistent with their overall campaign
o Don’t write
enough articles
o Just never got
started!
·
Where to
market your articles
o Article
directories
o Other people’s
ezines
o Other people’s
web sites
o Your own
website/blog
o Web 2.0
properties
·
How often
should you market your articles
§
2 times per week
Steps to writing a good article
Taken from http://www.squidoo.com/articlehowto
1.
Determine the topic within your niche
2.
Research what issues people are having in that niche
3.
Do keyword research on the problems you do find
4.
Brainstorm topics within your research results
5.
Create a title
6.
Write Article
7.
Proofread article
8.
Create resource box
9.
Promote Your article
Don’t have the time, but you have the resources?
- Have someone write your
articles
http://resourceshosting.com/needarticle
- Use an article submission
service
http://resourceshosting.com/submityourarticle
Newbie and you are just starting out?
·
If you are serious and want to get started right
away
o Do your niche
research, find low competition keyword phrases
o Create 20
article titles
o Create a
landing page
o Write your
articles or hire someone to write them for you
§
Point your link in your resource box to your landing
page. Use a variety of keyword phrases
in your anchor text.
o Submit your
articles to directories or use an article submission service
Resources:
http://psiphonconsulting.com/workshops/articlemarketing.html
Contact info:
B Hopkins
Psiphon Consulting
720 232 0621
bhopkins@psiphonconsulting.com
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Business Strategies" at Eastern every
Wednesday at:
http://psiphonconsulting.com/radioshow.html